Intervention-III is about Market Engagement.
The Market is a network of ecosystems and each ecosystem in turn consists of several communities. At one level Intervention-III is about spotting opportunities and leveraging them in a systematic manner. It operates in an invest-harvest cycle, where invest is done at present and the harvest in the form of business follows as a matter of course in the short, medium and long term.
At another deeper level, the Market Engagement Programme is about identifying opportunities for contribution, partnering for development of the ecosystem which in turn will help in building "trust surplus" and "sustainable insidership" for the Bank in that ecosystem. Intervention-III programmes have been conducted in all the circles and the workshop to impart skills comprises of two phases. Phase-I introduces the concepts of Ecosystems and Insidership. Phase-II provides a four step toolkit for attaining insidership in various ecosystems. The participants in these workshops are CMC, CCFO, CDO, BU Heads, RMs and other LHO functionaries.
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