Intervention – III: Market Engagement Programme

Intervention-III is about Market Engagement. 

The Market is a network of ecosystems and each ecosystem in turn consists of several communities. At one level Intervention-III is about spotting opportunities and leveraging them in a systematic manner. It operates in an invest-harvest cycle, where invest is done at present and the harvest in the form of business follows as a matter of course in the short, medium and long term.

At another deeper level, the Market Engagement Programme is about identifying opportunities for contribution, partnering for development of the ecosystem which in turn will help in building "trust surplus" and "sustainable insidership" for the Bank in that ecosystem. Intervention-III programmes have been conducted in all the circles and the workshop to impart skills comprises of two phases. Phase-I introduces the concepts of Ecosystems and Insidership. Phase-II provides a four step toolkit for attaining insidership in various ecosystems. The participants in these workshops are CMC, CCFO, CDO, BU Heads, RMs and other LHO functionaries. 

Citizen SBI: Intervention III

Market Engagement

It takes place when we act in a spirit of enlightened self-interest - a win win for all stake holders in our dealing with the market. We reach out to the community by coming out of our branches.

The emphasis is not on product selling but market engagement. To bring this about we need to know the economic environment in which we function and what are our various sub parameters that make up this eco system.

There is then a need to zero in on the eco-system we need to engage with. Having identified the eco-system, we next need to evaluate where we stand and where we need to go. Our intervention is to be based on the pragmatic assessment of our abilities, and the likely results post our intervention.

The intervention has to be collaborative. A bringing together of direct and indirect stake holders for a solution which may be transcendental. We work towards making a selective contribution that results in

• Fulfilment for self
• Business and trust building for SBI
• Definable improvement in society/community
• Leading to sustainable long term relationship with market players and customer

(CitizenSBI Blog thanks Mr Shuvinder Hemraj, Facilitator, Citizen SBI Intervention-III, Bhopal Circle for providing us these inputs. We invite contributions from facilitators in various Circles regarding the intervention.)