There was a proposal to open a new branch at Jairampur in Arunachal Pradesh situated about 40 kms away from nearest town of Margherita in Assam. Initially, there was a strong apprehension about opening of a branch at Jairampur and whether any potential existed in the area. However, it was opined that opening of the branch at Jairampur could be taken as a challenge the branch could show a positive result in the near future. Thereby Jairampur branch was opened on 17.09.1984 with a total staff strength of 4 (four). A target was given to the branch to achieve Rs.80.00 lacs in deposits within a short period of 6 (six) months.
All the staff members, who were newly recruited, alongwith the Branch Manager took the challenge and undertook an oath to achieve the target within the time frame allotted i.e., before the annual closing. They devised a strategy to go for door to door approach to mobilize deposits. At that time, Jairampur had a population of about 4000 to 4500 people surrounded by 10 to 12 villages. Accordingly, the branch formed a team comprising of 4 members (Branch Manager + 2 staff + 1 sub-staff). They covered all the nearby areas and villages and apprised suitably about the bank’s schemes and various products. They worked hard together with zeal and sincerity. The team could even manage to snatch away deposits of the local people from Post offices in the area. The team members met regularly and reviewed their performance. They extended excellent service to the customers. As a result, more and more new customers could be brought to the branch and business of the branch improved. Moreover, as the area was unbanked earlier, all the inhabitants were very happy and satisfied with excellent services being provided to them by Jairampur branch. Now it was not required for them to visit Margherita town 40 kms away for any banking facility.
The people in the unit were energized as their effort was yielding result and more and more business were being booked with the bank. The collective work of the team brought job satisfaction and the people of the area were very happy to get efficient services of the bank branch in their area. Due to the hard work put in by all the staff members in giving the best of customer service, a good relationship developed with the local people.
As a result of this contribution project, the branch was able to book deposits of Rs.80.00 lacs within a period of six months as on 31.03.1985 and during the next financial year the branch also booked ‘PROFIT’.
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