TEAM STORIES FROM NORTH EAST

NAME OF THE BRANCH: ZARKAWT


BRIEF DESCRIPTION OF THE PROJECT: DEPOSIT MOBILISATION

WHY THE NEED FOR THE PROJECT AROSE?

Due to very low base of Deposits in the branch

HOW IT WAS IMPLEMENTED & RESULTS

(ANSWERING THE CRITERIA BELOW)

1. Did it involve many people from the unit? What kind of teaming/team effort took place?

Yes, it involved many people from the branch, almost all. The branch manager was briefed by the AGM, Region that he must explore the surrounding area for improving business of the branch and more specifically his thrust area should be deposit mobilization. The branch Manager called a staff meeting and invited suggestions from the staff for mobilization of deposit. The branch decided to send out a marketing team comprising of 2-3 staff who took turn every 2-3 days in a week to visit the local offices and residences for deposit mobilization. The achievements were recorded in a register .They reviewed their performances in staff meeting. Any difficulty or question from members of public which could not be answered by staff member were taken up for discussion in staff meeting so that the staff become confident to resolve such issues immediately. The efforts of the team resulted in improvement of deposit base from 3 crores to 15 crores and most importantly the RD base rose from 2 lacs to 15 lacs within a span of little over 1 year. The profit increased from 5 lacs to 42 lacs .

2. How did it energise people in the unit?

I was able to create the team spirit and shared with them a vision of better customer service. All of them felt the same and put whole hearted effort to set things right in terms of customer service.

3. What kind of fulfillment did It result in for the collective involved (team members and customers)?

The Team members felt very good when they saw the result of their effort.. They were inspired and motivated. There was great bonding between the customers and staff.

4. How did it enhance interaction with customer community?

Interaction with customer community increased when we explained them that by saving small amount through RD how they could fulfill so many of their dreams and saving is necessary to for overcome bad times. I advised my staff to explain that the Interest that the customers will get should be treated as bonus. Through savings in RD they are building a corpus for future use. This acted as a motivation both for my team as well as customers.

5. What are the sustainable results of this contribution in the unit?

The branch could achieve its deposit target and increased its profitability

too.

Sri S T NGHAITE, BRANCH MANAGER, ZARKAWT,

N.E CIRCLE

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NAME OF THE BRANCH: Nongstoin

CIRCLE: North East Circle

BRIEF DESCRIPTION OF THE PROJECT:

ATM project

WHY THE NEED FOR THE PROJECT AROSE?

The first ATM launched in the district So the project was necessary to give ATM card to 3000. People (approx)in a short span of time.

1. Did it involve many people from the unit? What kind of teaming/team effort took place?

Yes, it involved many people from the branch, almost all. I as head of the unit and my team members chalked out an action plan. Since the ATM was the first in the district, all the staff members were very enthusiastic to spread the message of ATM through active involvement of our existing customers. Every member of the team was assigned a task. The team sat one day every week to have a review of the no of ATM requests sent to ATM switch centre and the no of cards distributed amongst the customers.

2. How did it energies people in the unit?

Staff recognized that they can reduce the number of footfalls in the branch if they actively take part in this team effort..

3. What kind of fulfillment did It result in for the collective involved (team members and customers)?

The branch had to cater to the needs of Government Departments, schools, cottage industries etc, being the dist Head Qtr branch. All the transactions used to be carried out in the branch. Installation of ATM and migration of 3000 customers to ATM channel within a short period of time resulted in less footfalls, increased job satisfaction, belongingness and team spirit among staff members. Improved customer relations resulted in nil complaints.

4. How did it enhance interaction with customer community?

Enhanced image of the branch and better relationship with customers.

5. What are the sustainable results of this contribution in the unit?

Happy customers, reduced work for staff.

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NAME OF THE BRANCH: Badarpur I.E Branch

BRIEF DESCRIPTION OF THE PROJECT: To attract employees of Hindustan Paper Corporation from CBI, Panchgram.

WHY THE NEED FOR THE PROJECT AROSE?

The branch had a declining “P” segment deposit and advances

1.Did it involve many people from the unit? What kind of teaming/team effort took place?

Yes, all staff members and officers were involved in opening of a very large number of accounts almost 2000+ within 15 days. The reason for opening such large number of accounts was the installation of ATM machine inside the HPC complex, so that the employees of HPC could withdraw their salary through ATM. The staff members as well as the customers recognized the value in opening the accounts very quickly. The ATM requests were also sent quickly. Every person in the branch along with me has taken part in this mammoth project as it was completed in just 15 days.

2.How did it energise people in the unit?

i) As a result of the project P Segment deposit and advances increased by 3 times .

ii) The customers were very happy they were able to withdraw money 24*7 instead of standing for hours in front of extension counters of CBI.

iii) The business parameters including profitability increased by many times

iv) The branch was uplifted and classified as Scale IV branch.

v) The branch bagged the prestigious award of becoming the Chairman.s club member.

3.What kind of fulfillment did It result in for the collective involved(team members and customers)?

Every member of staff was very happy as they were recognized and appreciated by senior management. Most of all , they felt proud of the change they could bring about in the branch.

4.How did it enhance interaction with customer community

Enhanced image of the branch and a new relationship built with HPC. .

5.What are the sustainable results of this contribution in the unit?

Increased business. Scale IV branch, happy customers, and fulfilled staff.

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Name of the Branch : Laitumkhrah

Brief description of the project: Student loan to Ist Batch, 2007, students of IIM, Shillong.

1.Why the need for project arose: To market student loan to all new entrants and to increase the image / business of the State Bank of India.

2.Did it involve many people from the unit?What kind of teaming/ Team effort took place?

i) Collected the name of the successful students from IIM with their email address.

ii) Sent Welcome letter to their E Mail address to students welcoming to the Scotland of the East.

iii) Through welcome letter we have requested them to download the application Form from our website and dispatched in –principle sanction letter through e mail. On the date of admission, we had put up a stall in IIM. At one go we had collected their loan application form, sanction and documentation were completed on the spot in the presence of parents of the students.

iv) We also opened tea /coffee stall to entertain the students.

3.Did it involve many people from the unit?

It involved staff from the branch and the officers from RASMECCC,Shillong.

4.How did it energise the people?

As this was done for the first time, lot of enthusiasm was there in the staff of the branch and RASMECCC Shillong to build a very good image of SBI.

5. What kind of fulfillment did it result for the collective involved?

Parents and students were very happy. The branch was very contended for having built a positive image of the branch and the business growth.

6.What were the sustainable results of the project in the unit?

The same project is still continuing. We could take over the business of IIM,Shillong from UBI.

Shared by Shri Tanuj Kr Dhar , AGM ,Laitumkhrah branch

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Mawngap Cluster,RBO-I Shillong

Brief Description of the project : Adoption of a village ( Wahlang) for Financial Inclusion and credit linkage.

1.Did it involve many people from the unit? What kind teaming. Team efforts took place?

Yes, People from the branch,MRT, Local NGO, Vety Deptt, BF and NABARD were involved in the project A plan was chalked out by the MRT with the help of these departments. Necessary approval from the authorities were taken. Accounts were opened by the branch . Review of the progress with the different departments were carried out systematically. Camps were held with the help of the local line authorities regarding different projects that the village can carry out in the village for increasing their income.

2.What kind of fulfillment did it result in for the collective involved ?

The remarkable growth in branch business was an achievement.The villagers were very happy that the Bank came to their door and adopted their village. They could get credit solutions whenever they were in urgent need.

3.How did it enhance the interaction with the customer community?

The interaction with the local community resulted in people in the area getting

awareness and confidence in the bank to such an extent that the nearby

villages invited the MRT to adopt their villages in the same way. Business in

deposits and advances started to grow continuously. Controllers appreciated the

staff of the branch for the job well done. The image of the bank improved in the area.

4.What were the sustainable results of this Contribution project in the unit?

Expansion of business area, growth in business , profitability and finally a

motivation to take up similar projects in future.

Shared by MRT Leader, Shri L Kanti